Privacy Policy
Last Updated: 1 February 2026
ICO Registration Number: ZC040186

1. Introduction
This Privacy Policy explains how MoodLoop AI ("we", "us", "our") collects, uses, and protects personal information when you:
  • Visit moodloopai.com
  • Engage our services
  • Receive communications from us
We operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Policy applies wherever UK GDPR is applicable.

2. Information We Collect
The type of information collected depends on your relationship with us.
Clients (Business Customers)
  • Name and contact details
  • Business information
  • Payment information (processed via third-party providers)
  • Brand materials and project assets
  • Communication records
  • Social media account connections via secure OAuth (useOrionix)
Prospects (Business Outreach)
  • Business name
  • Publicly available contact information
  • Website URL
  • Publicly available images used for demonstration purposes
  • Email engagement data
Website Visitors
  • IP address
  • Browser type and device information
  • Pages visited and time spent
  • Referral source

3. How We Use Information
Clients
We use client information to:
  • Deliver agreed services
  • Manage billing and accounts
  • Communicate regarding projects
  • Improve services
  • Comply with legal obligations
Prospects
We use prospect information to:
  • Create temporary visual demonstrations using publicly available materials
  • Conduct one-to-one business outreach
  • Respond to enquiries
Website Visitors
We use website data to:
  • Maintain website functionality
  • Ensure security
  • Improve user experience

4. Legal Basis for Processing
Clients
Processing is based on:
  • Contractual necessity (service delivery)
  • Legitimate interest (business administration and improvement)
Prospects
Processing for business outreach is based on legitimate interest under UK GDPR Article 6(1)(f).
We believe our services are relevant to the businesses contacted. You may object at any time by replying to our communication or contacting us directly.
Website Visitors
Processing is based on legitimate interest for website operation and security, and consent where legally required.

5. Demonstration Content Policy
For business development purposes, we may create visual demonstrations using publicly available business images.
These demonstrations:
  • Are created solely to illustrate technical capability
  • Are processed temporarily during the relevant business week
  • Are permanently deleted by 5:00 PM UK time every Friday if no engagement occurs
  • Are not used commercially, added to portfolio, or used for AI training without written permission
Legal basis: Legitimate interest (UK GDPR Article 6(1)(f)).
You may request immediate deletion at any time.

6. Data Retention
We retain information only as long as necessary.
Client Data
  • Project files: 90 days after completion
  • Final deliverables: Up to 12 months
  • Financial records: 6 years (UK tax requirements)
  • Communications: 2 years from last engagement
Prospect Data
  • Demonstration content: Deleted weekly if no response
  • Contact records: Up to 24 months unless you object
  • Email engagement data: 12 months
Website Data
  • Essential cookies: Session duration
  • IP logs: 30 days
You may request deletion where legally permissible.

7. Your Rights
Under UK GDPR, you have the right to:
  • Access your data
  • Correct inaccurate data
  • Request erasure
  • Restrict processing
  • Object to processing
  • Data portability (where applicable)
  • Withdraw consent (where processing relies on consent)
To exercise your rights, contact: oliver@moodloopai.com
We respond within one month.
You will not be discriminated against for exercising your rights.

8. Cookies
We use essential cookies only for:
  • Session management
  • Website security
  • Load balancing
We do not use:
  • Advertising cookies
  • Third-party tracking pixels
  • Behavioural tracking
Disabling cookies may affect site functionality.

9. Data Sharing
We share data only where necessary with:
  • Payment processors (Stripe, PayPal)
  • Cloud storage providers (Google Drive, Dropbox)
  • Project tools (Indy, useOrionix)
  • Email service providers
All providers operate under appropriate data processing agreements.
We may also disclose information where required by law.

10. International Transfers
Some service providers may process data outside the UK.
Where this occurs, we ensure:
  • Adequate safeguards (e.g., Standard Contractual Clauses)
  • Compliance with UK GDPR
  • Transfers limited to what is necessary

11. Security
We implement appropriate technical and organisational safeguards including:
  • Encryption in transit and at rest
  • Access controls
  • Authentication procedures
  • Regular security updates
If a data breach occurs that presents a risk to individuals, we will notify the ICO within 72 hours and affected individuals where required by law.

12. Children
Our services are not directed at individuals under 18.
We do not knowingly collect data from children.

13. Updates
We may update this Policy periodically.
The "Last Updated" date reflects the most recent revision.

14. Contact
MoodLoop AI
Oliver Brown
30 Signal Close
Henlow, Bedfordshire
SG16 6FF
United Kingdom
If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO):
Phone: 0303 123 1113
MoodLoop AI
Strategic Visual Authority Consultancy
Henlow, Bedfordshire
oliver@moodloopai.com
Direct enquiries welcome!

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Independent visual specialist working with UK businesses.
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