MoodLoop AI (“we”, “us”, “our”) provides AI-assisted image creation and editing, short-form video production, and social media content services for small businesses.

Legal status: Sole trader

Trading name: MoodLoop AI

Address: 30 Signal Close, Henlow, Beds, SG16 6FF, United Kingdom

Email: aimoodloop@gmail.com

Phone: +44 7766 909168

Data controller: We are the controller for personal data collected via our website and services. Where we handle client-provided content on your instruction, we act as your processor.

Identity and contact data: name, email, phone, company, role, postal address.

Communications: enquiries, proposals, contracts, approvals, call notes, messages.

Project content: images, videos, brand assets, scripts, captions, and metadata you provide for editing/creation.

Transaction data: invoices, payments (processed via Stripe/PayPal), billing details.

Technical and usage data: IP address, device, browser, time zone, pages viewed, referring URLs.

Marketing preferences: your subscriptions and opt-outs.

Provide and manage services, proposals, contracts, and deliverables (performance of a contract).

Communicate with you about your project and respond to enquiries (legitimate interests).

Process payments and manage accounts/records (legal obligations/legitimate interests).

Improve, secure, and analyse our website/services, including via Google Analytics (legitimate interests; cookie consent where required).

Send service updates and marketing you opt in to (consent or legitimate interests — you can opt out at any time).

If you supply third-party personal data (e.g., staff photos), you confirm you have the right to share it with us.

We use AI tools to assist image creation/editing, video production, and social content. Tools may temporarily process your content to generate outputs.

Where settings allow, we disable use of your content for model training. We do not permit public training on your assets.

We will not publish your assets in our portfolio without consent; by default, we may showcase non-confidential excerpts of final work after public launch unless you opt out (see Terms).

Service providers: client management (e.g., WeAreIndy), cloud storage, communications, analytics (Google Analytics), and payments (Stripe/PayPal).

Professional advisers, insurers, regulators, and authorities where necessary.

Compliance and safety: we may disclose data to comply with law or enforce agreements.

International transfers: where data is transferred outside the UK/EEA, we use appropriate safeguards (e.g., UK IDTA/standard contractual clauses).

We use essential cookies for site functionality and Google Analytics to understand usage and improve our services. Google Analytics may set cookies and collect de‑identified usage data (pages viewed, device type, approximate location).

Controls: You can block or delete cookies in your browser settings. You can opt out of Google Analytics with the Google Opt‑Out Browser Add‑on: https://tools.google.com/dlpage/gaoptout

We’ve enabled IP anonymization and disabled advertising features in Google Analytics to reduce personal data collection.

Client originals (uploads): retained 90 days from project completion, then deleted unless you request otherwise.

Final deliverables: retained up to 12 months to support re-delivery and versioning, unless you request earlier deletion.

Contracts, invoices, and records: retained per UK legal requirements (typically 6 years).

We may keep minimal data to honour opt-outs.

We use reputable providers with encryption, access controls, and MFA where available. No method is 100% secure, but we work to protect your data.

You can request access, correction, deletion, restriction, portability, and object to processing (including direct marketing).

Withdraw consent where consent is the basis.

Complain to the ICO at ico.org.uk. Please contact us first so we can help.

We use essential cookies and Google Analytics to understand usage and improve the site. See Cookies section/bannner for details and controls. You can manage cookies in your browser settings.

Our services are for businesses/adults. We do not knowingly collect children’s data.

Privacy requests: aimoodloop@gmail.com. We aim to acknowledge within 1 business day and respond within one month.